World Clean Up Day

October 15, 2018 - Press Release from Let's Do It! Foundation

With exactly one month after the world’s biggest coordinated clean-up action, the counted total number of World Cleanup Day participants has risen to 17 million.

158 countries and territories joined the green wave of cleanups on 15 September 2018. The series of cleanups begun on the small island nation of Fiji and swept across the planet to finish in American Samoa. With 6 tropical cyclones affecting more than 15 countries in different parts of the world, several countries and many regions had to reschedule their cleanup actions to ensure the safety of people involved. Most of these cleanups have been now carried out.

World Cleanup Day has been propelled by the civic movement Let’s Do It!, which has been initiating cleanup actions across 169 countries throughout the last decade, with now over 36 million volunteers taking part in total.

“Every region and country has its unique challenges regarding waste, but the underlying root causes are the same. Working on them together and sharing best local practices, increases our chances to create a lasting change. Through World Cleanup Day and the Let’s Do It! movement, we have brought forward a new generation of leaders who are eager to ignite a shift in their communities, countries and regions,” said head of the network team of World Cleanup Day, Heidi Solba. She added: “It’s clear that a cleanup is not a solution in itself, but a powerful tool for education and awareness. To create lasting change, we need to think about the next steps.”

A group of renowned researchers and experts, led by Enzo Favoino, has been working under the wing of the movement to prepare a clear set of suggestions, titled the ‘Keep It Clean Plan’, which was released on 16 September. The plan embeds the principles of the ‘Zero Waste’ strategy and concludes with recommended actions for businesses, governments, citizens and NGOs to implement specific steps to deal with the global mismanaged waste crisis.

Let’s Do It! movement is looking to work in cooperation with country and community leaders, as well as with partners, to develop further country-based roadmaps towards better waste management systems and policies, thus engaging public and private sectors as well as local communities. The further collaborative steps based on the Keep It Clean Plan will be decided together with the Let’s do it! country leaders at the 8th annual Clean World Conference, held in Tallinn on 24-27 January, 2019.

On 9 October 2018 UNESCO has awarded the action of World Cleanup Day and its Keep It Clean Plan with the UNESCO-Japan Prize on Education for Sustainable Development.

The Let’s do it! World movement began in the small Northern European tech-savvy country of Estonia in 2008, when 50,000 people came together to clean up the entire country in just five hours. Technology created by former Skype chief architect and co-founder of Starship Technologies, Ahti Heinla, enabled the organising team to map more than 10,000 trashpoints before the cleanup and arrange the work of 50,000 volunteers. Together they collected more than 10,000 tons of mismanaged waste from the nature and public areas.

More information:



Keep It Clean Plan:




Our local part in World Clean Up Day hosted by Kalamalka Leadship and JCI Vernon members Dustin Griffin and Robbie Hoyte.

The initiator of World Cleanup Day - Let’s Do It! Foundation has never been only about cleaning up waste. It's a civil society movement taking stewardship of the place we call home - our regions, our countries, our world. First by mapping and cleaning up the illegal waste littering our countryside. Then by delving deeper into the problems why we are wasting so much.